Join the inVeritas Team

Friday, August 28th, 2015

PR Associate

inVeritas seeks an experienced PR associate to create and manage public relations and social and digital media strategies, media relations, and to monitor, collect, organize, analyze and communicate results. This position is responsible for supporting the firm’s public relations team in day-to-day tactical work for clients and will work on content writing, social media execution, research/admin support for clients, media relations and event management. Will assist with content creation for press releases, internal publications and collateral material, blog content, web copy, proofreading and other writing duties as assigned. The ideal candidate will be a detail-focused researcher, self-directed problem solver and skilled in creating engaging narratives to educate, enrich and expand reach across communities.

Applicants should have a Bachelor’s degree from a four-year college or university in marketing, public relations, communications or journalism; or two to five years related experience and/or training; or equivalent combination of education and experience required.

Experience with and ability to manage a variety of online platforms; social media sites such as Facebook, Instagram, Twitter, and LinkedIn; spreadsheets; scheduling; content management; media monitoring and database solutions; including a working knowledge of Adobe Creative Suite, Microsoft Office Suite, WordPress, and AP style. Creative design experience is preferred.

Please submit a cover letter, resume, references and three writing samples to Nathan Green,

Hutchinson’s First Extraordinary Session

Wednesday, May 27th, 2015

Governor Asa Hutchinson called his first extraordinary session since taking office in January. Article 6, Section 19 of the Arkansas Constitution grants the governor the power to convene the General Assembly for an “extraordinary occasion” that must last at least three days.

Governor Hutchinson asked lawmakers to consider an $87.1 million bond incentive package for Lockheed Martin. The global security and aerospace company headquartered in Bethesda, Maryland is seeking a Department of Defense contract to assembly 55,000 joint light tactical vehicles for the U.S. Army and Marines in its South Arkansas facility. The bond package is contingent upon Lockheed Martin winning the defense contract.

According to a cost-benefit analysis submitted to lawmakers last week, Arkansas could net $16.3 million over the next 25 years if the project is approved. If awarded, the Camden plant will save over 550 jobs, while creating an additional 600 jobs by 2025.

Governor Hutchinson has also asked the General Assembly to consider moving the state primaries from May 20 to March 1. Supporters of this newly created “SEC primary” believe this will give Arkansas a stronger and more influential voice in the presidential primaries.

The special session will also include the following items:

To consider reorganization of state agencies:

Merging the Arkansas Department of Rural Services (ADRS) with the Arkansas Economic Development Commission (AEDC)

Merging the Arkansas Science & Technology Authority (ASTA) with the Arkansas Economic Development Commission (AEDC)

Merging the Arkansas Building Authority (ABA) with the Department of Finance and Administration (DFA)

Merging the Division of Land Survey with the Arkansas Geographic Information Office (AGIO)

To make a minor fix to DWI law to assure continuation of federal highway funds

To ensure that state law aligns with potential changes in federal law regarding farm-equipment traffic on a new section of interstate highway

To correct technical errors made to bills when amendments were engrossed

To move the General Assembly’s fiscal session from February to April

To honor Johnson County Deputy Sheriff Sonny Smith

To confirm Gubernatorial appointments

Don Draper 101: Delivering the Perfect Message

Friday, May 15th, 2015

The final episodes of Mad Men have been a common topic here at inVeritas as the series comes to an end. It’s not unusual to find a group of us gathering after our Monday morning staff meeting to discuss the latest episode, and each of us has a different theory on how it will all end.

One of my favorite aspects of the show is getting to watch the creative process unfold. From copywriters to art directors, each member of the Sterling Cooper team (or the many variations of) plays an integral role in the final product. However, despite all the work that goes into the creative concepts, Don Draper’s final pitch is what really sells clients on the multi-million dollar ad campaigns.

It’s true Don Draper stands out in a crowd; he is handsome, impeccably dressed and well-spoken. But what really separates Don Draper from the rest of the advertising world is that he just gets it. He knows exactly what to say and how to say it in a way that commands your attention; therein lies much of his success.

Unfortunately, not every office can have a Don Draper; however, with targeted research, you can be one step closer to delivering the perfect message for your audience. From polling and focus groups to in-depth interviews, inVeritas will design a research plan suited to your specific needs. Feedback from polling or focus groups can be used to craft more persuasive arguments and bridge the gap between idea and successful implementation. In-depth interviews offer valuable insight into opinions, beliefs, and attitudes. inVeritas can help you understand your target audience and provide the information needed to help you launch a successful campaign.

Contact to discuss how to best deliver your company’s message.

The Importance of Crisis Communications: Are You Prepared?

Wednesday, April 29th, 2015

In the event of a crisis or an emergency, timing is everything. Not only must you be prepared to respond to the emergency, you must also be able to communicate timely and accurate information to all interested parties. A crisis can take on many forms, including natural or man-made disasters, environmental spills, scandals, product recalls, or criminal acts. If the crisis will disrupt business operations, customers will want to know how they will be impacted. State and local government officials will want to know what is going on in their community. Parents, family members, and neighbors will all want to know if their friends and loved ones have been involved and if they are safe.

The best way to ensure you have the best preparedness program is by including a crisis communications plan. An organization must be able to respond promptly, accurately and confidently during an emergency in the hours and days that follow. Many different audiences must be reached with information specific to their interests and needs. The image of the organization can be positively or negatively impacted by public perceptions of the handling of the incident and a botched response can be detrimental to a company’s bottom line.

Understanding the audiences that an organization needs to reach during an emergency is one of the first steps in the development of a crisis communications plan. There are many potential audiences that will want information, and the challenge is to identify the audiences, determine their need for information and then identify who within the business is best able to communicate with that audience.

The news media is typically one of the fastest avenues to spread information during a crisis. It’s important to develop a company policy that establishes that only authorized spokespersons are permitted to speak to the press. Without this, it is possible that inaccurate information could be spread or rumors could get started. It should be determined in advance who will speak to the news media. The spokesperson should be prepared with talking points in order to speak clearly and effectively in terms that can be easily understood.

While the press is a good resource to spread information, it does not take the place of actual, personal communication to your audience. People will want to hear from you on the cause of the crisis, the steps you have taken since, and if there was anything you could have done to prevent it. You should take this opportunity to gain back trust. Always provide a transparent, succinct explanation of what went wrong and express concern for the impact that the situation has on customers, employees, and the general public. You may even want to apologize, if warranted, and provide for the organization to take responsibility for any missteps. In the end, you must express confidence in your response and demonstrate that this situation does not reflect poorly on the organization.

A strong communications and public relations operation is integral to success in every arena and every sector. inVeritas can help you with every stage of your communications needs, from crisis management to message development. We provide custom-designed branding and marketing campaigns, digital media strategy, design and implementation, crisis management, rapid response, press relations, meeting preparation, and speech writing.

Contact for guidance on how to develop the best strategy for your company.

inVeritas involved :: No Kid Hungry Summit

Monday, April 20th, 2015

This week, inVeritas Creative Director Amy Kelley Bell joined her husband, Chef Matthew Bell, at the No Kid Hungry Summit held in Washington, DC. Amy learned about the progress No Kid Hungry has made both in Arkansas and nationwide with programs like Breakfast in the Classroom, Summer Meals and Cooking Matters.

It is no coincidence this summit was held at the same time Congress is looking at the Childhood Nutrition Reauthorization bill. The summer meals program, funded by CNR, was created in 1968 to help kids in need find a nutritious meal while school is out. This bill has not been changed in over 40 years. The current program operates with a one-size-fits-all approach, and this just does not work in many communities – especially those in rural areas.

Coach Larry Clark of Little Rock created a program called Life Skills for Youth 25 years ago. His program has been helped immensely by the No Kid Hungry summer meals program, through Arkansas Hunger Relief Alliance. Coach Clark is serving almost 400 children a day during the summer at his southwest Little Rock location. Recently he sponsored another feeding site in Brinkley – and he has found that due to the program’s current restrictions, he is not able to reach the majority of the children in Brinkley.

In rural areas, transportation challenges mean six out of seven kids who qualify for these summer meals are not receiving them. The money from CNR is allocated, but bureaucratic red tape is preventing sponsors like Coach Clark from reaching these children in rural areas.

With No Kid Hungry’s proposed changes to the Childhood Nutrition Reauthorization, organizations like the Arkansas Hunger Relief Alliance could work more easily with sponsors like Coach Clark to make sure a larger majority of children in rural areas are receiving meals during the summer months. Rather than requiring children in rural areas to come to a central, congregate feeding site, sponsors would have the ability to deliver meals to children in need.

At the No Kid Hungry Summit, Amy Bell, Chef Matt Bell and Coach Clark sat down with the Arkansas delegation to discuss the reauthorization of child nutrition programs, such as summer meals. Amy had a very personal connection to this program, as her mother was a former public school teacher. One year during a Christmas party at school, Amy’s mother found one of her students crying. She pulled him aside and asked why he was upset. He had just realized they were not going to be back in school for almost three weeks, and was terrified about the upcoming break because he did not receive regular meals at home. Amy’s mom packed him a care package with food items he could eat without having to cook himself and prayed this would help make his Christmas break an easier one.

If this child was stressed about how he would find nutritious meals over a three-week break, imagine what he faced during three-month summer breaks each year. These programs are vital to keeping America’s children engaged and focused in their education, even in the summer months. Public education is a vehicle we have given our children to unlock their potential. A significant number of children using the public education system are below the poverty line and count on meal programs as one of their only substantial and nutritious meals they will receive all day. If their education is the vehicle to unlocking their potential, meal programs are the fuel to get them to the finish line.

Amy Bell, Chef Matt Bell and Coach Clark had successful meetings with Senator John Boozman, Senator Tom Cotton and Congressman French Hill. They shared their personal stories for why it is important for them to reauthorize childhood nutrition programs like summer meals. Their voices alone made a small impact, but with your help we can make sure CNR will receive the full support of Arkansas’ delegation. Click here to send a letter to your member of Congress to share with them why the summer meals program is important for Arkansas’ children in need.

43% of low-income families go without enough food during the summer months. On average, families’ monthly food budgets increase by $300 during the summer break. Families below the poverty line are having to choose between paying the light bill and feeding their children. The good news is that Arkansas went from last to first in summer meals served from 2012 to 2013! Due to the hard work of the Arkansas Hunger Relief Alliance in partnership with No Kid Hungry, Arkansas has become an example for other states in how to best implement programs such as Summer Meals, Breakfast in the Classroom and Cooking Matters.

Please consider donating your time or money to No Kid Hungry to help their efforts in implementing programs such as summer meals. Feeding hungry children in America is a problem we should be able to easily solve. With your help, we can make #NoKidHungry a reality.