“InVeritas’ polling and focus groups are sophisticated and accurate. But of equal importance, Ruth Whitney’s analysis of data, her strategic advice and counsel, are second to none. She has played a crucial role in fostering a healthy economic climate in Arkansas and paving the way for future successes.”

Randy Zook
Arkansas State Chamber of Commerce


Accurate research is the cornerstone of an effective, winning strategy. Without it, critical decisions are uninformed and time and money are wasted. All InVeritas research is customized to meet our clients’ objectives, from our state-of-the-art legal analysis and market assessment to our nationally recognized polling and focus groups. We ask the tough, important questions required to formulate a comprehensive strategy and a compelling message. Whether working for a Fortune 500 company or a family owned business, we arm our clients with the intelligence crucial to market expansion, asset protection, and risk mitigation.

  • Polling
  • Focus Groups
  • Intelligence