“InVeritas’ research, organization and network are second to none. The InVeritas team is results oriented and understands how to handle every phase of a project—from idea to implementation to successful completion.”
Manager, State Government Affairs
When Baxter Healthcare wanted to implement new strategies for marketing its home dialysis equipment, it turned to the InVeritas team for its expertise in governmental relations and public affairs. InVeritas forged a previously unprecedented public/private partnership among Baxter Healthcare, DaVita Dialysis, the Arkansas Kidney Disease Commission and Arkansas Rehabilitation Services, and organized the first ever Arkansas Kidney Disease Summit. The half-day summit, organized around improving education about end stage renal disease, was attended by private sector executives, social workers, dieticians, doctors, nurses and elected officials. Representatives from the offices of the Governor, Attorney General, U.S. Senators and U.S. Congressmen also attended. The summit’s climax was a patient testimonial in which four Arkansans openly discussed their hardships and triumphs while living with kidney disease. The summit was so successful that Baxter Healthcare has planned to replicate the model, introduced in Arkansas and organized by InVeritas, in seven other states over the next year.