“Ruth Whitney’s research and insightful communication strategy were essential to my victory.”
Little Rock, Arkansas
Mayor Mark Stodola
InVeritas’ Ruth Whitney has provided multiple services critical to two major Mark Stodola victories: the first, his resounding victory in a four-way race for Little Rock mayor; the second, a convincing ballot initiative victory that brought more power to the position. In what was Little Rock’s most competitive mayoral contest since the 1950’s, Stodola won 48% of the vote in a four-person race—avoiding a runoff many thought was a foregone conclusion. Stodola’s success was due in large part to his background as a former prosecutor and Little Rock city attorney, and his clear articulation of a crime fighting platform. But the work was not done; in an August, 2007 initiative, more than 61% of Little Rock voters awarded the mayor full-time job status and gave him veto power over the city’s Board of Directors. The victory made the mayor the top executive at City Hall, adding much-needed teeth to what was largely viewed as a figure-head position.