Corporate Giving – It’s Just Good Business

Joni Jones, Vice President of Finance and Operations 

If you are a business owner, you are likely familiar with the tax advantages of charitable contributions. However, there are many other benefits beyond reducing a company’s tax liability. Research indicates that both employees and customers can be drawn to companies with a strong track record of charitable giving.

Employees take pride in working for organizations that give back to the community. Working in an environment where the company values community service and invests its financial resources to support social causes can lead to improved job satisfaction, employee morale and loyalty to the company. A study by Fidelity Charitablefound workplace giving programs are associated with employee satisfaction and factor in to employee retention. Shared social values and corporate philanthropy can help attract and retain top talent who are drawn to meaningful work.

This commitment to community support is strengthened when the company’s mission and values align with their charitable giving. inVeritas’ mission statement includes a commitment to giving back to the communities where we live and work, and our team members serve on boards and committees for several local nonprofits.

Charitable giving also opens doors to valuable networking and branding opportunities. Often charitable events provide a forum to meet a wide range of individuals and businesses who share your support for a cause, such as reducing hunger or improving the lives of persons living with disabilities. This includes opportunities to partner with charitable organizations to enhance your company’s reputation as a trusted community partner. Potential customers are often drawn to companies that actively contribute to their community and demonstrate a genuine commitment to making a difference.

As we enter this season of giving, consider taking a strategic approach to your charitable initiatives. When all the benefits are considered, it’s clear that corporate giving isn’t just generous; it’s smart business.