inVeritas Announces Expansion, New Hires and Promotions

inVeritas, a public affairs firm, was founded in 2009 by Whitney, former counsel and chief of staff to Attorney General Mike Beebe and strategic advisor to Global 100, nonprofit and other leading state and national entities. The firm’s primary practice areas include public relations, management consulting, government relations and market research.

“inVeritas is fortunate to work with top-shelf clients and strategic partners across a variety of industry sectors from healthcare to IT. With a number of significant opportunities in Northwest Arkansas and Washington, D.C., it is a natural next step to open offices to serve our clients in these markets,” Whitney said.

The company’s expansion led to staff promotions and the addition of two new senior employees.

Nathan Green was promoted to vice president of public relations. Green, an attorney, joined the firm in 2011 after several years in private law practice. Green will lead operations and business development initiatives in the firm’s Northwest Arkansas office as well as the firm’s public relations practice.

“Nathan’s talents and experience have been vital to the firm’s expansion efforts,” said Whitney. His strong dedication to the firm’s mission made him the obvious choice to lead this office.”

“I am excited about the opportunities in Northwest Arkansas,” said Green. “With booming economic growth in the area, we believe our service offerings will be a valuable asset to the region and our efforts will positively contribute to the quality of life of the community.”

Sarah Terry, senior account executive, joins the firm’s public relations team. Terry is an award winning public relations executive and has spent her career in communications, including working as a newspaper reporter, communications manager and working in advertising agency — managing local and national clients.

Joni Jones, inVeritas’ vice president of finance and operations, manages the company’s general operations as well as financial planning, investments and banking. Before joining inVeritas, Jones directed Division of County Operations during her 36-year career with Arkansas Department of Human Services.

“We are fortunate to have the level of experience that Sarah and Joni bring to our team” Whitney said. “Their knowledge is invaluable and will only strengthen our firm’s assets. We anticipate hiring additional employees in both Northwest Arkansas and D.C. within the upcoming months.”

Along with the expansion, inVeritas announced a new research model to complement its existing services. Global i allows clients to select from three levels of custom research on an hourly basis. Tier 1 provides up to 18 hours, Tier 2 – up to 30 hours, and Tier 3 provides 60 or more. Examples of research services under Global i include market research, corporate due diligence and competitor analysis, background checks and economic impact studies.

“We believe Global i is a smart solution for companies and individuals in need of comprehensive, fact-based intelligence. Our experienced team quickly delivers powerful knowledge and insight to help clients make well-informed decisions,” said Whitney.

In addition to the expansion, promotions and new hires, the firm launched a newly redesigned website at inveritasinfo.com.