our Results
Clients turn to inVeritas because of our ability to solve complex challenges, manage crisis, improve market share and deliver successful results.
Government Relations
Bell & Company
Bell & Company, a regional public accounting and business advisory firm based in North Little Rock, provides expert accounting and financial services to clients throughout Arkansas. inVeritas assisted Bell & Company with an initiative to modify the way LLCs, S corporations and other income pass through entities are taxed.
The proposal sought to protect Arkansas businesses from increases in federal taxes due to recent tax law changes – with no cost to the state. Bell and Company presented the proposal to the Tax Reform and Relief Task Force, which is working to improve the Arkansas tax system.
inVeritas provided expert explanation and assistance – including one-on-one discussions with task force members and formal testimony to the committee. After considerable deliberation, the task force adopted the Bell and Company proposal, named PET for Pass Through Entity Tax, for the final task force recommendation report.
“inVeritas’ advice and counsel was vital to the success of our initiative,” said Richard Bell, President and CEO of Bell & Company. “Their knowledge of Arkansas tax law and the legislative process gave us an avenue to support legislation that will result in significant federal income tax savings for Arkansas businesses."
El Dorado Festivals and Events
El Dorado Festivals & Events (EFE), a nonprofit founded to embrace the spirit of arts and culture in South Arkansas, engaged inVeritas during the 91st General Assembly to further its mission of pursuing new economic opportunity for the City of El Dorado.
To reach this goal, inVeritas advocated for legislation to allow wet counties to authorize the sale of alcoholic beverages for on-premises consumption. With only a few weeks remaining in the 2017 legislative session, inVeritas worked with freshman Sen. Trent Garner (R-El Dorado) to help secure the passage of the bill. Through our efforts, the State of Arkansas can expect continued economic development and tourism growth in small towns like El Dorado that hopes to celebrate and build upon its distinctive legacy of culture, community, architecture, music and performing arts.
“With only weeks left in the session, inVeritas worked hard to get our legislation to the Governor’s desk and signed into law," said EFEI Vice President of Hospitality and Operations Dan Smith. “Understanding our goals were lofty, we are thankful and impressed by inVeritas' outstanding results in such a short period of time.”
Northrop grumman
inVeritas has served Northrop Grumman, a leading global security company, as a consultant and lobbyist on all Arkansas government relations matters for a decade. Our work includes monitoring the legislature and various committees; providing bill analysis; engaging the governor’s office and agency directors; and assisting on contracts and developing RFP responses and procurement. Most recently, inVeritas helped Northrop Grumman secure a contract with the Department of Human Services - Office of System and Technology, regarding maintenance, support and development of its various mainframe, client/server, and web-based computer applications. With the help of the inVeritas government relations team, Northrop Grumman secured a multi-year contract with the State of Arkansas - where they continue to do business today.
“inVeritas has provided Northrop Grumman with unrivaled research, honest advice, and top-notch government relations services. Having inVeritas on your team is a business multiplier; their expertise and commitment to success are invaluable. They are a true asset to their clients.”
Public Relations
Arkansas Hunger Relief Alliance
When Arkansas Hunger Relief Alliance was ready for a new look, inVeritas designed a complete rebrand that focused on its mission. The alliance, which implements programs to increase access to food, traded its existing logo for one that is fresh and modern. A redesign of the existing website followed, creating a better user experience for the many groups around the state that interact with the alliance daily: from farmers and program participants to volunteers and legislators.
inVeritas has been a long-time supporter of the Alliance’s many outreach efforts. inVeritas designed the logo for Serving Up Solutions, the primary fundraiser of the Alliance, and CEO Ruth Whitney served as the chair of the annual event, which raised more than a record-breaking $132,000 to fight hunger in the state.
“Our friends at inVeritas did an exceptional job leading the Arkansas Hunger Relief Alliance through a complete rebrand. We are thrilled to launch a refreshed, modern logo along with a vibrant and functional website. Their team made the process seamless, and we look forward to working with them again soon.” - Kathy Webb
Learning Disabilities of Arkansas
inVeritas is committed to being involved and giving back to the communities where we live and work. Our team members serve on boards and committees for several local nonprofits, including the Learning Disabilities Association of Arkansas, a statewide organization dedicated to pursuing solutions for children diagnosed with learning disabilities.
LDAA engaged inVeritas to increase its membership base and raise the public’s awareness of the group. Using a targeted social media campaign, inVeritas helped LDAA generate more than 700 new fans in just six months.
Through our work, LDAA has seen a marked increase in engagement, including recruiting a record-number of applicants for LDAA’s annual scholarship.
inVeritas also assisted with planning for LDAA’s annual conference, which brought parents and educators from throughout the state together and was headlined by a national scholar on learning disabilities.
“The inVeritas Team provided excellent creative and strategic Public Relations services to LDAA designed to meet our goals of increased public awareness and event participation. During the years we worked with inVeritas, we experienced increases in membership, conference participation and applicants for our annual student scholarship program.”
Simply the Best
When Chef Brian Kearns acquired Simply the Best Catering in 2016, he wanted to make his own mark on the 30-year-old Little Rock institution. He turned to inVeritas to rebrand the company with a focus on his modern approach to catering. The new logo depicts Simply the Best’s commitment to a sustainable future by using fresh, quality ingredients. The new website is bright, fresh and reflective of its modern brand. The user-friendly design includes an innovative food gallery with easy access to resources for customers and vendors alike. The new brand identity embodies the company’s original commitment to its customers - simply the best catering.
"inVeritas did an outstanding job updating the Simply the Best brand. I love our logo as a reflection of what we’re about: being outdoors, using the freshest food, and building toward the future. Our goal was to communicate our passion for what we do, and we’ve accomplished that with the modern logo and website.” - Chef Brian Kearns
Research
Amazeum
After a successful inaugural year, the Scott Family Amazeum engaged inVeritas to conduct a benchmark survey of its patrons and the community in order to continue to develop and improve exhibits and programming. inVeritas’ research was designed to provide a deeper understanding of the Amazeum's recognition in Northwest Arkansas, the favorability of its programming, and opportunities to offer learning spaces that continue to enhance family involvement.
"inVeritas provided critical insight to the Amazeum. Their work will be instrumental as we continue to build loyal patrons and target our growth and offerings to engage our community.” - Dana Englebert, Marketing Manager, Scott Family Amazeum
HIA-VELO
Little Rock-based HIA-VELO is being lauded as the Maverick of the bike industry. This high-performance carbon bicycle manufacturing and sales company is turning heads for changing the way bikes are made – and bringing production back to the States. With a premier team of designers, engineers and product development talent, HIA (or Handmade in America) VELO is producing best-in-class carbon fiber bicycles in America.
When founder Tony Karklins asked one of his investors for a recommendation to hire a top-shelf research company, inVeritas was first on the list. inVeritas conducted comprehensive background and due diligence on key hires for the team – ensuring the company’s investment in world-class talent.
"I can depend on inVeritas to deliver intelligence crucial to our decision-making. I won't go anywhere else." - Tony Karklins
Visit Hot Springs
For the past seven years, inVeritas has conducted a report on the economic impact of tourism for Visit Hot Springs. The report highlights demographic information on travelers to Garland County, research on various studies regarding patterns of travel and tourism, and key information and notable events for Garland County’s tourist attractions. The research has become a vital tool for Hot Springs to better understand the economic impact of the city’s tourism industry to help with future strategy and planning.
“Visit Hot Springs hired inVeritas to better understand the economic impact of the city’s tourism industry. Their research has been invaluable – it is incredibly detailed and gave us a true understanding of the monetary effect of tourism in Hot Springs.” - Steve Arrison, CEO, Hot Springs Convention and Visitors Bureau"
Strategic Consulting
Arkansas Department of Parks and Tourism
Under the leadership of Kane Webb, the Arkansas Department of Parks and Tourism merged its digital and broadcast marketing platforms. As part of that merger and to ensure an integrated cross-disciplinary approach, ADPT turned to inVeritas to help facilitate its first-ever collective strategic planning meeting. The two-day meeting accomplished its goals of developing a shared vision of the ADPT brand and actionable tactics and strategies for long term plan development.
“Ruth was instrumental in the development of our strategic plan. She did a terrific job of navigating our team through the big conversations and helped create a roadmap for success.” - Kane Webb, Director, ADPT
Arkansas State University System
In order to develop a recruitment program for two-year college transfers, Arkansas State University (ASU) engaged inVeritas to conduct opinion research with faculty, administrators, and students. In order to uncover the most relevant information, our team conducted focus groups with individuals from each of the ASU’s five campuses – ASU-Jonesboro, ASU-Newport, ASU-Mid-South, ASU-Beebe and ASU-Mountain Home.
Our findings identified strengths and weaknesses in the current program and outlined recommendations to help ASU develop a successful recruitment strategy.
“inVeritas’ research and strategic recommendations cut through the clutter to provide sound advice and clear direction for future success.” - Chuck Welch, President, ASU
City of Fayetteville
When the City of Fayetteville took steps to modernize its decades-old strategic plan, it selected inVeritas in a competitive bid process noting our extensive experience in public policy.
inVeritas designed a four-phase strategy, including individual interviews (IDIs) with the eight council members and the mayor. The IDIs focused on each member’s individual priorities for the City and perceptions of the effectiveness of current city services.
Armed with unique perspectives and fresh ideas, inVeritas led a two-day planning meeting designed to provide each participant an opportunity to voice their vision, ideas, and concerns for Fayetteville’s future. From that meeting, inVeritas developed an updated and viable strategic plan that will serve to guide Fayetteville’s future priorities and actions.
“The inVeritas team provided Fayetteville with the tools it needs to update our vision for this great City,” said Fayetteville Mayor Lioneld Jordan. “Their professional team guided us through comprehensive and challenging subject matter in a short time period and strengthened the camaraderie among City leadership.”