Visit Hot Springs

For the past seven years, inVeritas has conducted a report on the economic impact of tourism for Visit Hot Springs. The report highlights demographic information on travelers to Garland County, research on various studies regarding patterns of travel and tourism, and key information and notable events for Garland County’s tourist attractions. The research has become a vital tool for Hot Springs to better understand the economic impact of the city’s tourism industry to help with future strategy and planning.

In 2020, the coronavirus pandemic brought the travel industry to a standstill. As a way to demonstrate the pandemic’s impact on jobs and revenue, inVeritas prepared a report detailing COVID’s unprecedented economic impact on the Hot Springs’ tourist-dependent economy.

“Visit Hot Springs hired inVeritas to better understand the economic impact of the city’s tourism industry. Their research has been invaluable – it is incredibly detailed and gave us a true understanding of the monetary effect of tourism in Hot Springs.” – Steve Arrison, CEO, Hot Springs Convention and Visitors Bureau