Social Media Becoming a Must for Companies

Posted March 8, 2016 By Nathan Green In Digital Media

Within the past decade, social media has become an integral part of our daily lives. People are constantly using their phones – not only make calls and send texts – but also to use social media apps like Facebook, Instagram, Twitter and Snapchat.

We use social media to update our friends and followers on every aspect of our lives – what we’re doing, what we’re eating and who we’re with. We share the latest news around the clock and take professional quality photos and videos with Instagram’s filters. We post selfies and use Snapchat to show our friends just how cool we are. The point is – we control the conversation.

And as much as social media has become part of our personal lives, it has become increasingly critical for businesses.

At inVeritas, we are constantly reminding clients the importance of an active and robust social media presence. In today’s world, it’s not enough to have a website for your business – your digital storefront extends to social media like Facebook and Twitter, and it’s time to start capitalizing on it. Businesses can leverage social media to grow their bottom line. And the best news – it’s easy and affordable.

The way we’re getting information has changed. No longer are people relying on traditional news outlets – like newspapers, radio and television.

Increasingly, that news is coming from the Internet and most often from social media. We have it on our phones, our laptops and iPads – the latest updates in the palm of our hands.

A Deloitte study from 2015 found the average person looks at his or her phone 46 times every day.

The trend can mean good news for businesses because social media allows you to craft your message. The stronger your business’ presence on social media, the more influential your message will be.

We recommend clients take several steps to maintain a strong social media presence:

Post regularly: Posting on a consistent basis allows you to connect with your customers while attracting new fans in the process. While you want to make most of your posts relevant to your brand – keep it fresh by taking part in trending stories and events.
Network: Encourage friends to like your posts and to share out information you post on their own social channels.
Engage: Engaging with your followers is one of the most important things you can do on social media. Like other pages and posts, retweet, respond to messages and comments. Be social!
Target Marketing: A small investment in social media ads can pay big dividends. You can target these ads to individuals who may be interested in your product or service. And bonus: you only pay for ads when people like your page, so you know the investment is working!

We believe in the power of social media to raise awareness of your brand and generate profits. If you are not yet part of the conversation – it’s time to get with the program. Let inVeritas help you develop an impactful social media strategy. Call us today at 501.954.7878 – or better yet contact us on Facebook or Twitter.