The Importance of Being Mobile

Posted March 15, 2016 By Nathan Green In Digital Media

In today’s fast-paced digital world, people are constantly reliant upon their mobile devices to get information. Someone asks you a question, what’s your first instinct? Chances are you grabbed your phone and Googled it. Have a few minutes of free time? You’re probably looking at your phone – checking emails, watching videos, posting on social media or looking at websites.

Tablets, watches, and other mobile devices are becoming the most popular way for visitors to find your website. That’s why having a website that is optimized for mobile devices is extremely important to your business.

Last year, Google released its mobile-friendly algorithm, which boosts mobile search rankings for websites that are mobile friendly. What does that mean? If your website is not optimized for mobile, you aren’t showing up in Google searches on mobile devices.

If your website isn’t mobile optimized, you’re also likely to have a high bounce rate. This means that when people do get to your site, they don’t stay long. Even if you are managing to drive traffic to your website, if people aren’t satisfied with the experience, they will quickly move on. Your site needs to be responsive – which will adapt it to any screen size for an optimal user experience.

You want to make it as easy as possible for people to find and navigate your website. If potential customers are trying to access your website on their mobile devices, you want them to be able to find it and access it quickly and easily. Once they find it, it needs to be simple to read and navigate. People have short attention spans – you have about 3 seconds to grab their attention before they move on to something else.

inVeritas has the tools to guide you through this creative process and deliver a digital solution that is right for you. We have a team of skilled web developers who design beautiful, cutting-edge websites with flair and personality. We recently went through this redesign process ourselves. Since you are likely reading this blog on your phone – check out how our site is optimized – and send us a note telling us what you think.

Considering a website refresh or reboot? Contact our team for more information.