News & Events

Why Video Should Be Part of Your Marketing Strategy

There’s been an explosion of growth in video on social media in recent years. Views of branded video content have increased 99% on YouTube and 258% on Facebook between 2016 and 2017, according to DealMaker.

Videos are a highly visual medium – allowing brands to deliver messaging through engaging images and sound. You can use them to promote a product, share relevant information, host a behind the scenes tour, tell your brand story and more.

Facebook has the largest audience of any social network, with more than 2.2 billion monthly active users. Around 100 million hours of video are watched every day on Facebook.

More video is consumed on YouTube than any other social network. Over 1 billion hours of video are watched daily on YouTube in 88 countries in 76 languages. YouTube is also the world’s second-largest search engine after Google.

Instagram is another powerhouse social media platform with over 800 million active users. People love watching short, 30-second videos, and even shorter 10-second stories.

Other effective platforms to use video include Snapchat and Twitter. On Twitter, a video tweet is 6x more likely to be re-tweeted than a photo tweet.

If you want to give potential and returning customers a reason to stay on your site, or be drawn to your site, then consider making video part of your content marketing strategy.

Socially shared videos have high engagement rates which can result in a more lasting and meaningful impression that will stay with the viewer for longer and hopefully influence their purchasing decision-making now or in the future. A video doesn’t have to go viral for it to make an impact. Socially optimized videos will deliver your business traffic, engagement and loyalty.

For assistance with content marketing strategy, including video development, contact our team.