Arkansas Department of Parks and Tourism

Under the leadership of Kane Webb, the Arkansas Department of Parks and Tourism merged its digital and broadcast marketing platforms.  As part of that merger and to ensure an integrated cross-disciplinary approach, ADPT turned to inVeritas to help facilitate its first-ever collective strategic planning meeting.  The two-day meeting accomplished its goals of developing a shared vision of the ADPT brand and actionable tactics and strategies for long term plan development.

“Ruth was instrumental in the development of our strategic plan.  She did a terrific job of navigating our team through the big conversations and helped create a roadmap for success.” – Kane Webb, Director, ADPT